90 Passengers Per Bus: How Coach Services Ltd Turned Safety Concerns Into Competitive Advantage
Catherine Lambert • November 24, 2025
90 Passengers Per Bus: How Coach Services Ltd Turned Safety Concerns Into Competitive Advantage

Case Study: Coach Services Ltd - Peace of Mind Through Professional Testing




Company: Coach Services Ltd, Thetford


Website: www.coachservicesltd.co.uk


Industry: Passenger Transport


Challenge: Ensuring safety for 85-90 passengers per vehicle in a highly regulated industry




The Challenge


Rick Martin from Coach Services Ltd knew the stakes were high. With responsibility for up to 90 passengers per bus, any incident involving substance misuse could be catastrophic for both safety and business reputation. He understood that insurance companies and regulatory authorities would scrutinise their safety measures.


"When something goes wrong, they're going to ask what you did to combat that risk," Rick explains. "We couldn't just rely on testing everyone daily. That's not practical."


The Solution


Coach Services partnered with Lemon Cherry for:


  • Random quarterly testing
  • For-cause testing when driver monitoring technology flagged concerns
  • Policy support and advice
  • Third-party objectivity to avoid accusations of favouritism


The Results


Unexpected Discoveries: Their first positive test was completely surprising - a well-spoken, experienced driver who seemed reliable. "It was a learning curve," Rick admits. "You can't always spot the signs."


Cultural Change: "Word gets around that we do act immediately," Rick notes. "Now it's just an expectation when people start here."


Industry Recognition: Their proactive approach enhanced their reputation, with competitors and local drivers knowing Coach Services takes safety seriously.


Insurance Benefits: Their comprehensive risk management approach positively impacts insurance assessments.




Key Takeaway


"The biggest thing for us is we can sleep at night," Rick concludes. "Using a third party like Lemon Cherry means we can detach ourselves from the process - no comeback, no favouritism accusations. It's black and white, which is exactly what you want."


The partnership transformed safety from a compliance burden into a competitive advantage.


Ready to create peace of mind for your transport operation?


Contact Lemon Cherry on 01964 503773 for a confidential consultation about implementing professional drug and alcohol testing.


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